GRAFFEETI PUMPS UP KITSON KIDS REOPENING PARTY

Graffeeti shoes helps KITSON open their fantastic new Robertson Kitson Kids location with a BANG — or rather a BOO BOO. To celebrate the opening of the all new and largest fashion and fun destination in Los Angeles, Disney Teen Sensation BOO BOO STEWART from T-Squad hosted the mid-day October 18 carnival bash that filled The Plaza on Robertson (adjacent to the Newsroom Cafe) with music, dance and teen stars. BOO BOO performed with sister Fivel outside of the spacious new store destined to be the 8th Wonder of the cool world for toddlers, tweens, and teens.
Kitson featured Graffeeti at the event who launched their new Anthem Kids Sneaker Collection and their new Graffeeti Backpacks to help raise funds for Summer Stars Camp for the Performing Arts. Graffeeti Backpacks and shoes were signed by Britney Spears, The Jonas Brothers, Demi Lovato, Miley Cyrus, Kit Kittridge’s Madison Davenport, Boo Boo and Fivel and many more to auction for the Summer Stars Camp for the Performing arts. Graffeeti will be a featured product line at the Kitson Kids store and on the Kitson website where the autographed Graffeeti products will also be available to bid on at auction.

YMI JEANS 5th ANNUAL FASHION SHOW

“Friday Night Lights” star Aimee Teegarden kicked off LA Fashion week on October 6th hosting YMI’s Annual Fashion Show to benefit Susan G. Komen for the Cure. “America’s Next Top Model” stylist Charlie Altuna produced and styled the 1970’s concert themed runway show featuring looks from YMI Spring’09 collection as Nina Sky performed for the packed Music Box crowd on hollywood Blvd. The Donnas, Kimberly Caldwell, Kay Panabaker, Miss USA Crystle Stewart, Miss Universe Dayana Mendoza, Vida Guerra, Kayla Ewell from ENTOURAGE, Ashley Michele Green from the upcoming film TWILIGHT, and Julia Levey Boken from Entourage were among the celebrity guests helping YMI to raise awareness of the prevelance of breast cancer among today’s young teen women. LPPR was their running red carpet for YMI  and for LPPR client and event sponsor OOKISA Hair Thickening Systeme, another commited contributor to Susan G. Koman for the Cure.

FILA TO LAUNCH WOMEN’S WHITE LINE AT KITSON STUDIO

Fila announces that they will be launching their new Women’s White Line Collection at Kitson Studio on Robertson Blvd. A date has not been set. Fila, who has engaged in an aggressive global campaign to re-connect with its core customer with outstanding new lines and the most technologically advanced performance fabrications, will use Kitson’s luxury Studio store as their springboard. In keeping with their strong connection to heritage, Fila’s new Women’s Contemporary White Line will incorporate tasteful elements of their vintage Italian stylings into this all new collection.

LAUNCHPAD LAUNCHES ITS NEW SITE

There are few things as challenging and as rewarding in life as realizing a good idea and making it happen. So, in keeping with the energy and fun that we bring to our work, our new LaunchPad PR website pretty much says it all. For many of our clients, PR is a journey of opportunity and discovery, one that often validates their commitment to and passion for a promising idea. There is no doubt that making a new product or launching a new company is a “to the moon and back” proposition. LaunchPad PR revels in the opportunity to be a part of that success and to put our energy and enthusiasm into a part of that mission that can have a very real effect on the angle of tragectory. So you see, there is a lot more to the LaunchPad name, and it’s hard not to have fun with it. We love our pink lunar theme and the huge pictures. Enjoy!

LAUNCHPAD PR TAKES ON FILA

LaunchPad PR signs Fila to help the internationally acclaimed brand recapture the glory of its rocket ride to the top with its Italian inspired stylings that launched sportswear trend after trend. As Fila reinvents itself, making a global move to reassert its dominate position as an industry leader in performance sportswear, apparel and shoes, LaunchPad PR is working closely with Fila USA on several of its new lines including Fila’s sensational new White Line Vintage, fitness and wellness lines. What a joy it is to be working with a brand like Fila whose products are so coveted. LaunchPad is presently working on several rollout events for Fall ‘08 in Los Angeles. Stay tuned!

GRAFFEETI LAUNCHES ANTHEM LINE FOR FALL 08

After a banner year of visibility in 2007 with hits like Good Morning America, the New York Times, NewsWeek, The Big Idea with Donny Deutsch and many others, the re-MARKable Graffeeti kids shoes prepare for the launch of the followup to their flagship canvas sneaker product, the Anthem line. LPPR is underway with a hot teen celeb packed launch party at LA’s hot new Kitson Kids store on robertson Blvd. The company is also rolling out its new one-of-a-kind write-on back packs for back to school ‘08.

MUXO HANDBAG LAUNCH AT KITSON STUDIO

With the PEOPLE magazine and Extra features leading the charge, LaunchPad continued to pave the way for a stellar summer launch for Camila Alves’ gorgeous new handbag line, Muxo. The red carpet event at Kitson Studio on Robertson returned an incredible level of US and international press with red carpet coverage by all of the top entertainment shows: ET, Access Hollywood, Eonline. TV Guide, and Extra. Excellent momentum has Muxo sales off the hook and new designs charging into top accessory retailers nationwide.

NUI DRESS BUSTING OUT AGAIN

LA based clothing designer Nui Keuper maintains a head of steam for Summer ‘08 with LaunchPad PR maintaining fresh, visibility on Extra, Ok Weekly (July28), and PEOPLE magazine for Fall issue and beautiful Nui celeb sightings like Camila Alves. Available at designbynui.com where you can find Nui’s cotton jersey fabric dress as well as her one of a kind vintage dresses. Smocked across the bust with raw hem, this new design flatters sizes 0 - 14. Seen on Jessica Simpson, Jennifer Lopez, Nicole Richie and Salma Hayek, last summer’s news in the NY Post started Nui scrambling with excitement to keep up with demand for her hit style sensation.

VURTEGO`S ROCKET RIDE

The stars aligned for LPPR client Vurtego Inc., the Orange County, CA maker of the world’s best pogo sticks. In classic PR fashion, the press tipped in our favor with the release of the LA Times piece on Vurtego and the company’s test pilot Brian Spencer. Subsequent press that had been nurtured for months put the Vurtego on the national radar. Via a news piece shot by local San Diego News8 station, Brian went up on CNN and maintained the top video position on CNN.com for two days — a feat in itself. Brian and his dad, Vurtego inventor & engineer Bruce Spencer, were featured on TODAY, and Brian went on to appear on the David Letterman show for a 6 minute segment that ended with Brian clearing a New York Cab. You can see it on YouTube here. Vurtego is a unique product that deserved a unique level of television coverage.